Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The following is excerpted with permission of the publisher John Wiley & Sons, Inc., from Attention!: How to Interrupt, Yell, Whisper, and Touch Consumers (an Adweek book). Copyright © 2001 by Ken Sacharin. This book is available at bookstores, online booksellers and at the Wiley Web site, www.wiley.com, or call 1-800-225-5945.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in