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Atkins Agency Changes Its Identity in Emotional Makeover
DALLAS–Aromatherapy ma-chines whirred, music played and a set designed to look like a window onto a flowery field opened before an audience at the San Antonio Museum of Art as The Atkins Agency revealed its transformation into the Center For The Persuasive Arts last week.
“This is a paradigm shift for us,” said Steve Atkins, president and chief executive. “In the past, we had tried to represent ourselves an an integrated marketing firm and said that the value came from that seamless relationship.”
A significant amount of the former advertising agency’s work will be research-oriented projects focusing on the precognitive decision-making process, i.e.,
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