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NEW YORK MDC Partners Hispanic marketing shop Adrenalina has added a pair of key staffers to help build its retail business and spur overall growth: Jules Aspesi, new business director, and Michelle Maldonado, vp, operations and PR.
“Instead of focusing solely on pre-purchase awareness, we want to create interactions at the purchase and post-purchase stages,” said Manuel Wernicky, the New York agency’s president and managing partner, in a statement. “With today’s economic crisis, more marketers are looking to reach consumers with in-store brand messages that are two feet away, not two miles away, where they’ll passively watch ads on TV.”
Aspesi
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