ADP's New Brand Identity Is Less About Paper Pushing and More About What Motivates Us to Work

A slew of new visual assets and a new campaign debuted today

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The average working stiff might not be able to tell you what ADP does, but there’s a decent chance the company affects him in a very important way—namely, it gets him his paycheck.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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