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Graphics software maker Adobe Systems is reviewing its $20 million ad account and looking primarily at West Coast shops, according to company executives and agency sources.
The account is currently handled by Young & Rubicam’s San Fran cisco office, which will defend it.
Peter Isaacson, Adobe’s director of worldwide brand marketing, said an RFP has been issued and the response has been “very positive.” The company is looking to evaluate between six and nine agencies in the first round.
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