Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Adobe has been slowly giving its logo a makeover—well, sort of.
Since December 2013, Adobe has been asking the creative community to tinker with its visual brand identity, encouraging artists to take the Adobe logo and make it their own. Today, the company released the latest installment—Ash Thorp is the 13th artist the company has worked with—in what it is calling the Adobe Remix project.
"We really wanted to showcase our brand strategy in action," said Karl Isaac, head of brand strategy and innovation at Adobe.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in