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Havas Digital has begun quietly positioning Adnetik, the real-time digital media–buying arm it launched last year, as an independent entity that will service both its own clients and other non-Havas agencies.
Anthony Rhind, Havas’ global co-CEO, said that while he wouldn’t characterize this move as a full-fledged spinoff, Adnetik will be expected to survive on its own merit, managing its own profit and loss statements.
“Adnetik is absolutely a division to support our clients,” he said. “But we can operate both inside and outside [of Havas].
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