Adnatomy: How Kia's Robo Dog Won the Super Bowl of EV Auto Ads

Kia created the ad with longtime AOR David&Goliath

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Kia’s “Robo Dog” premiered at the Super Bowl and became an instant fan favorite, ranking fourth among 64 ads on USA Today’s Ad Meter and No. 1 among auto ads. In the ad, Robo Dog sits in a store window, longing to be adopted. Eventually it spots the perfect pet owner—an electric car driver—and gives chase.

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