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When advertising a product like Gold Bond body powder, it’s hard to get into the specifics of what the stuff is used for without pushing the boundaries of what’s, um, family appropriate.
But instead of playing it safe, the brand decided to lean into the challenge of pointing out the need for its product without really talking about it.
The result is a spot called “Euphemisms.” Created by agency Terri & Sandy, it follows two men from medieval times all the way through to the future.
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