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In an attempt to make mobile ads more interactive and viral, AdMob today announced a video ads on iPhone apps that include click-through options to visit company Web sites or share the ads on Twitter of Facebook.
In a demo for the ad for Electronic Arts’ Madden 10 game, for instance, users are able to click on the video to go to Amazon, where they could buy it. Jason Spero, general manager for North America for AdMob, said the video will either pop up as an interstitial before an app launches or behind a banner ad.
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