Admitting All Toothbrushes Work, Quip's Ads Focus Instead on Habit and Convenience

The startup aims to make dental care easy

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Tooth-care startup Quip is taking a counterintuitive stance in its latest campaign, telling consumers that it really doesn’t matter which brand’s products you use. Instead, Quip argues, it’s how—and how often—you use them. 

And, hey, if it’s Quip products that help you get into the habit of flossing every night before bed, then that’s a bonus for all parties involved—including your dentist, suggests the campaign.

Today, Quip launched its first fully integrated brand campaign, “Good Habits,” in collaboration with Hecho

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