Admitting All Toothbrushes Work, Quip’s Ads Focus Instead on Habit and Convenience

The startup aims to make dental care easy

a man brushing his teeth
Quip's new ad campaign highlights how its product make good habits harder to break. Quip

Tooth-care startup Quip is taking a counterintuitive stance in its latest campaign, telling consumers that it really doesn’t matter which brand’s products you use. Instead, Quip argues, it’s how—and how often—you use them. 

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@monicroqueta Mónica is a breaking news reporter at Adweek.