Administaff Selects NextMedia

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Administaff has awarded its media account to NextMedia.

The Dallas agency won the account following a review against undisclosed regional contenders. The Perrault Company, the Houston incumbent, did not participate. Billings are undisclosed.

NextMedia is charged with handling local planning and buying and developing a national media strategy for the Kingwood, Texas-based company, which has relied on spot radio in its 21 markets.

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