Admine Will Recycle Creative

Martin to Promote Web Site’s Collection of New and Used Ads
ATLANTA–The Martin Agency has won a $10-12 million account for a new service that will make some advertising agencies nervous.
Admine in Herndon, Va., will be the first online marketplace to license advertising campaigns from both agencies and freelance talent.
With a soft launch today at www.admine.com, the site is a showroom for ad campaigns that either were never approved or were employed and can be recycled.
“If a clever commercial worked for, say, a bank in Albuquerque, there’s no reason it couldn’t perform similarly in other markets,” said Wayne Miller, Admine’s president and chief operating officer.