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Archer Daniels Midland Co., longtime “supermarket to the world,” hopes to broaden its image in a new campaign from FCB.
“We’re trying to send the message that ADM is not just a feeder to the world. It’s also trying to solve energy, science and health [questions] by finding the answers in nature,” said Mike Leary, FCB svp and director of broadcast production.
Tagged “The nature of what’s to come,” the surrealistic TV spots, with layered animation, hand-drawn illustration and type, broke last week.
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