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For an athletic footwear brand, it doesn’t get much better than this.
Seriously, Adidas could ostensibly just lay out the following magazine-article paragraph in the middle of a full-page ad, with an asterisk pointing to the source:
In the United Kingdom, soccer fans in Liverpool and Manchester fight over who got into Stan Smiths first. In Greece, Smith says, where it is traditional to give babies white shoes on the day of their christening, Stan Smiths became the white shoe of choice.
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