Adidas Shoots, Scores With Beckham

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

NEW YORK In anticipation of David Beckham’s L.A. Galaxy debut this month, Adidas pits “Futbol vs. Football” in an entertaining effort starring the U.K. superstar and New Orleans Saint’s Reggie Bush. In an unscripted series of spots to appear online and on broadcast TV, the athletes compare notes on their two sports.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in