Adidas Shifts Account in Brazil

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RIO DE JANEIRO – Adidas Brazil has left Young & Rubicam/Brazil and awarded it’s $3-million account to Lew, Lara, Propeg, a new agency formed at the end of 1992 by the merger of Propeg, an agency from Bahia, and Sao Paulo shop Lew, Lara. LLP’s big job will be to help ‘modernize’ the brand in Brazil in order to face aggressive competition from Reebok, Allstar and local brands such as Rainha.
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