Adidas Originals Surprised Influencers With Personalized Billboards for the Drop of a New Shoe

Taking the influencer relationship outdoors

Adidas Originals wanted to work with influencers to hype the launch of its P.O.D. shoe but didn’t want to just send a bunch of social media stars a box of shoes and hope they would post about them. Instead, the brand came up with a clever campaign to target specific influencers in New York and Los Angeles.