Adidas Originals Surprised Influencers With Personalized Billboards for the Drop of a New Shoe

Taking the influencer relationship outdoors

Adidas Originals targeted billboards like this one at specific influencers in L.A. and New York. Adidas Originals

Adidas Originals wanted to work with influencers to hype the launch of its P.O.D. shoe but didn’t want to just send a bunch of social media stars a box of shoes and hope they would post about them. Instead, the brand came up with a clever campaign to target specific influencers in New York and Los Angeles.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.