Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Adidas has kicked off an interactive-centered campaign to reach young soccer fans, tying together local alternative bands with Major League Soccer playoff teams in “mash-up” videos.
Kicking off last weekend, the Adidas push looks to appeal to a young soccer audience by tapping the hot area of mash-ups, the combining of two elements to create a new execution. Adidas agency EVB recruited video mash-up artists Eclectic Method and C-trl Labs to create executions using music videos from the alternative bands and footage and photos of the MLS teams that are playing each other.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in