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Adidas is using augmented reality to promote its fashion line based on Indigo Herz, one of the Bored Apes, by giving shoppers the chance to view and virtually try on select clothing items from the collection through a Snapchat lens.
Adidas partnered with creative tech studio Beyond to create this activation. Snapchat users can activate the AR lens from Adidas’ Snapchat profile to view items like a fur hoodie and fur pants in a digital space.
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