Adidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24 Hours

Brand worked with agency Grow to pull off the feat

Digital agency Grow set up eight cameras along the course to create the 30,000-plus videos. Addidas

This year’s 30,000-plus Boston Marathon runners faced brutal conditions as they worked their way through 26.2 miles in freezing rain. While crossing the finish line at the end of the day is likely a deeply satisfying reward in itself, Adidas added a lovely (and very impressive) personalized touch for each runner, with help from digital agency Grow.

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@ktjrichards Katie Richards is a staff writer for Adweek.