PORTLAND, ORE. - Adidas America" /> Adidas Courts Teen Hoopsters With 'Adventures in Dickland' -- Getting Back in the Game, New Management, Team One Bow B-ball Shoe With Frenetic Sportscaster Dick Vitale <b>By Kathy Tyre</b><br clear="none"/><br clear="none"/>PORTLAND, ORE. - Adidas America
PORTLAND, ORE. - Adidas America" />
PORTLAND, ORE. - Adidas America" />

PORTLAND, ORE. – Adidas America" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Adidas Courts Teen Hoopsters With 'Adventures in Dickland' -- Getting Back in the Game, New Management, Team One Bow B-ball Shoe With Frenetic Sportscaster Dick Vitale By Kathy Tyre

PORTLAND, ORE. - Adidas America

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The effort is the first from Adidas’ new U.S. management team led by former Nike executives Rob Strasser and Peter Moore, as well as from Team One/El Segundo, Calif., which is handling Adidas’ basketball and soccer advertising on a project basis.
Positioning the shoe in its new ad campaign as the ‘insider’s’ brand for young basketball afficionados, Adidas nixed basketball stars and celebrity spokespeople for colorful ESPN college commentator Dick Vitale.

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