Adidas Celebrates Bringing the Pro Soccer Family Back Together in Men's World Cup 2022 Ad

The month-long campaign is the latest installment in 'Impossible Is Nothing'

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To celebrate how soccer can unify players and fans around the world, Adidas has released the latest part of its ongoing “Impossible Is Nothing” campaign ahead of the FIFA World Cup taking place in Qatar.

The “Family Reunion” spot from TBWA will run for the next month and features a number of players, such as Lionel Messi, Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedro “Pedri” González López, Serge Gnabry and British artist and fan Stormzy, who come together for a reunion like no other.

Each scene celebrates an individual player while the spot builds anticipation for the tournament, which kicks off on Nov.

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