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NEW YORK Adidas America said today it has signed a multi-year deal with Reggie Bush, star running back at the University of Southern California, who is expected to be the No. 1 pick at the National Football League draft on April 29.
Bush will be featured in a variety of marketing and advertising initiatives and “will play a role in the development of Adidas football and training-specific apparel and footwear,” Adidas said. A Reggie Bush signature shoe line is expected next year.
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