Adidas Boston T-Shirt Supports Marathon Victims' Fund

Sponsors, other brands contribute to the cause

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Adidas announced it will donate all proceeds from the sale of a commemorative t-shirt to The One Fund Boston, established to aid Boston Marathon victims, Boston.com reported. Adidas, the marathon's official sponsor, is charging $26.20 for the blue-and-yellow "Boston Stands As One" shirts, available online for a limited time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in