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NEW YORK — Adidas has approached global agency networks about its ad business, currently split among more than a dozen agencies in different parts of the world, sources said.
In the U.S., Adidas spends about $50 million annually in measured media, according to CMR. Globally, the figure is around $80-$100 million, according to sources.
Adidas roster shops include Leagas Delaney, San Francisco and London; Burrell Communications, Chicago; and 180 in Amsterdam. Other agencies handle the brand in Japan, Australia and Spain.
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