Adecco's New Job: Content Development Working With Ideocracy and MTV

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NEW YORK Global staffing firm Adecco had a problem. Its conventional corporate image advertising wasn’t connecting with the Gen Y prospects in Western Europe that it wanted to add to its database of temporary job candidates. The challenge was to “talk genuinely to someone [dressed] in their baddest-ass sneakers and jeans,” said Ted D’Cruz-Young, founder of Ideocracy, Adecco’s lead creative agency in the region.

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