Via Adds Carlson

Via has added Jennifer Carlson as an account executive in the public relations department. Carlson will work on a variety of the agency’s accounts, including Banknorth. Prior to joining the Portland, Maine-based agency, Carlson spent two years with Nancy Marshall Communications in Kingsfield, Maine. Via ranks as one of New England’s largest independent shops and also works for American Skiing Co., Analog Devices, BrownCo, Fluor Corp. and Raytheon.