Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Aimed at raising advertisers’ comfort level with the emerging digital out-of-home medium, Adcentricity unveiled Monday (July 20) a suite of turnkey research services called Research Lite. Created via a limited partnership with Peoplecount, a subsidiary of Transearch Group, Research Lite is designed to help Adcentricity’s network advertisers measure the effectiveness of campaigns and evaluate the return on their digital out-of-home investment.
Verizon Wireless was the first to take advantage of Research Lite to gauge the impact of its Push To Talk campaign, aired between June 17 and July 14 on 3,193 screens in 441 out-of-home venues.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in