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BOSTON Adams & Knight has unveiled an integrated campaign for The Hartford Courant, Connecticut’s largest-circulation daily newspaper.
The effort uses TV, radio, print, billboards and Web executions touting two different Courant sites: Courant.com, which features news and current-events commentary, and Ctnow.com, for art and lifestyle coverage.
The campaign budget was not disclosed but the client has spent about $200,000 annually on ads in recent years, per TNS Media Intelligence/CMR.
For the new work, an attempt was made to “dramatize the difference between news and entertainment and why it’s natural for the two to have their own Web sites,” an agency representative said.
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