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Adams & Knight is breaking print work for Allmerica Select, a division of Allmerica Financial. It is the first effort by the Avon, Conn., agency, for the client, which provides variable annuities and related life insurance products to financial advisors.
Single-page and spread-style ads introduce the tagline, “All you need from Allmerica.”Ads seeks to communicate that Allmerica is able to give financial advisors all the tools and marketing resources they need to help customers achieve their goals, according to agency president Jill Adams.
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