adam&eveDDB Wins Creative Effectiveness Grand Prix at Cannes for 'Monty the Penguin'

W+K, Droga5, Heat, MullenLowe win for U.S.

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CANNES, France—The charming CGI penguin Monty, who stole the world's collective heart in the John Lewis holiday campaign from 2014, has scored adam&eveDDB London the 2016 Creative Effectiveness Grand Prix at the Cannes Lions festival here tonight. Winners in this category must demonstrate great business results linked to creative campaigns. 

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