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CANNES, France—Doing good things for others has been a major theme at Cannes Lions this year. Ironically, though, the festival's single biggest winner did precisely the opposite. It comically celebrated selfishness.
Adam&eveDDB picked up an Integrated Grand Prix and a Film Grand Prix here tonight for Harvey Nichols' "Sorry, I Spent It on Myself," the darkly amusing 2013 holiday campaign that advertised cheap gifts you could buy for friends and family so you could spend more on yourself.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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