Expensify is teasing its first Super Bowl spot with a humorous music video titled “Expensify This” starring Parks and Recreation actor Adam Scott and rapper 2 Chainz.
Scott plays the head of finance for a record label, who asks the gathered, much-cooler-than-him musicians, including 2 Chainz, to remember to save their receipts for filing expenses. 2 Chainz then breaks out into song to show Scott’s character how easy it is to expense things with Expensify.
There’s a prize element to the commercial, as well: Fans can snap a photo of the receipts in the commercial and upload it to the Expensify app for the chance to win cash from the company.
David Barrett, founder and CEO of Expensify said that the music video is a nod to exactly that: All the things you can do when you save time on your expenses using Expensify.
“This might shock you, but it wasn’t my childhood dream to become an expense report magnate,” he said in a statement. “Like everyone, I want to do so much more with my life than file expenses, so I built Expensify to take away the mundane drudgery so you can do what you were born to do. That might be spending more time with your kids, traveling to foreign countries, trying to make the world a better place, or in 2 Chainz’s case, making the most epic music video ever.”
“I’ve always wanted to be in a hip-hop video and a Super Bowl commercial, so mission accomplished,” added Scott in a release. “Thanks 2 Chainz and Expensify for making it happen.” 2 Chainz said making the music video was “over the top and a lot of fun.”
Creative for the 30-second spot is being handled by JohnXHannes New York, and was directed by Andreas Nilsson of Biscuit Filmworks. It will air during the second quarter of the game.
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