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ATLANTA Stiefel Laboratories has assigned two accounts to Adair-Greene here without a review, the shop said.
The Interpublic Group shop will help the Miami-based pharmaceutical company introduce a new treatment for eczema called MimyX Cream. Print ads will be directed at dermatologists and pediatricians in medical journals. For dermatologists, the ads portray the cream as a foundation therapy and a barrier that protects the entire family from eczema. For pediatricians, the ads promote the treatment’s ability to relieve symptoms for babies so they can sleep through the night.
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