Adair-Greene in Hometown Win

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Adair-Greene has won the advertising account of Georgia-Pacific’s Building Products Group.

The Atlanta agency beat crosstown rival BaylessCronin in the finals of a review to win the estimated $3 million business.

“We’ve got a multi-product,multi-market business,” said Bob Ramont, marketing director for the Atlanta-based client. “So we developed an array of important criteria and characteristics.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in