Adair-Greene in Deal

Pharmaceuticals marketing specialist Adair-Greene has been acquired by McCann-Erickson World Group.
The high-flying Atlanta agency, whose billings soared from $9 million to $140 million over the last six years, is now a part of Torre Lazur McCann Healthcare WorldWide, the global network’s medical and pharmaceuticals arm.
“From a day-to-day perspective, the acquisition means no change,” said Adair-Greene president Richard J. Levy.
“What it really means is, if and when our current clients and new business pitches require it, we’ll have and incredible array of resources available to us.”
Adair-Greene retains its name and business roster. Clients include Ridgefield, Conn.-based pharmaceuticals manufacturer Boehriner Ingelheim, Abbot Diagnostics in Chicago and Ciba Vision Corp. here.
Levy, a Torre Lazur veteran, brought in to establish Adair-Greene’s healthcare division in 1995, attributes the shop’s success to strong management decisions by agency principals Warren and Judye Greene.
“We immediately brought in people with industry-side experience,” Levy said. “So many agencies get the business first and then scurry around trying to get the right people.”
On the consumer side, the agency counts Coca-Cola Enterprises and BellSouth’s home security division among its local clients.
Two other Atlanta agencies–Austin Kelley Advertising and Fitzgerald & Co.–are part of the McCann-Erickson network
“We’ll look at them as competitors,” said Levy. “We’ll fight and battle each other if need be.”