Adair-Greene in Deal

Pharmaceuticals marketing specialist Adair-Greene has been acquired by McCann-Erickson World Group.
The high-flying Atlanta agency, whose billings soared from $9 million to $140 million over the last six years, is now a part of Torre Lazur McCann Healthcare WorldWide, the global network’s medical and pharmaceuticals arm.
“From a day-to-day perspective, the acquisition means no change,” said Adair-Greene president Richard J. Levy.
“What it really means is, if and when our current clients and new business pitches require it, we’ll have and incredible array of resources available to us.”
Adair-Greene retains its name and business roster.