Ad World Gears Up for Creative Week

Panels, awards shows start Monday

Brace yourselves, idea people. New York City's Creative Week 2012—the fourth annual edition of the advertising, design, boozing and schmoozing bonanza—kicks off Monday morning.

A roster of industry bigwigs will be speaking at panels split between City Winery in Manhattan and the Brooklyn-based Galapagos Art Space. Catch, for example, "The Big Picture" with Facebook director of global creative solutions Mark D'Arcy; Brad Jakeman, PepsiCo's global enjoyment director and chief creative officer for global beverages; and Lee Stimmel, head of the Creative Agency at Columbia Records. That panel, moderated by Wired contributing editor Warren Berger, begins at 9 a.m. Monday.

The small army of advertising and media notables participating in various panels throughout the week also includes Buzzfeed founder Jonah Peretti, author of How to Be Black and former digital director at The Onion Baratunde Thurston, The Greatest Movie Ever Sold creator Morgan Spurlock, BFG9000 founder and chief creative officer Gerry Graf, co. collective founders Ty Montague and Rosemarie Ryan, JWT chief creative officer Jeff Benjamin, Google Creative Labs managing director Ben Malbon, New Yorker cartoon editor Bob Mankoff, Dexter creator James Manos Jr., Virgin Mobile brand director Ron Faris, HUGE executive creative director Joe Stewart, Big Spaceship CEO Michael Lebowitz, and Andrew Zolty, cofounder and creative director of Breakfast.

Also on the slate, for Tuesday: "Shock and Awesome: How to Do Provocative Advertising Without Turning People Off," moderated by Adweek news editor Tim Nudd, and "Branding Meets Architecture," moderated by Adweek staff writer Robert Klara. Find the full schedule of networking and speaking events—including the annual "Creative unConference"—at the Creative Week website.

Creative Week, organized by the One Club and sponsored this year by Adobe, GE and Microsoft, also brings with it the annual One Show Awards. This year's winners will be announced on Thursday evening, and breakout ceremonies will be held Monday and Friday. The Art Director's Club, meanwhile, will celebrate its annual awards winners with a gala on Tuesday and an exhibition opening Wednesday and running through May 24.

Events marketing shop Stillwell Partners is running Creative Week this year for the first time—the firm has been responsible for the similar-in-spirit Advertising Week. This year also marks the event's first significant expansion into Brooklyn, spearheaded by HUGE, the largest in DUMBO's cluster of digital companies, along with neighborhood advocacy groups Digital DUMBO and the DUMBO Business Improvement District (BID). "The whole neighborhood is buzzing about Creative Week," said Alexandria Sica, executive director of DUMBO BID. "Creative Week's move across the East River is a major statement about where things are happening today."

To capture the zeitgeist, Adweek will be setting up a photo studio on the third floor of Galapagos to snap photos of speakers and attendees. Swing by during conference hours to have your shot taken and get a chance be featured in Adweek and on