Ad Value Ratio: The New Metric System

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The agency community hasn’t been in a hurry to answer the ultimate question of accountability: Does our advertising actually work? At best, we’ve claimed credit for marketplace success (“Well, sales rose dramatically, so the campaign obviously worked”) and taken cover during a slump (“There’s much more to sales than advertising alone”).

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