Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK American Business Media last week hired The Ad Store to create a campaign that communicates the changing landscape of business media to advertisers, the client said.
The Ad Store here beat out three other undisclosed New York-based boutiques.
“B-to-b media is not just about magazines anymore,” said Gordon Hughes, president and CEO of ABM. “We represent the totality of b-to-b communication—in print, in person and online.” The organization’s ads, due to break in January 2006, will have to reflect that, he said.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in