Ad Spending Trends Reveal No Surprises

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NEW YORK The nation’s top 10 advertisers held back nearly $670 million from the media marketplace for the first three quarters of the year, representing a 5 percent decline compared to the same period a year ago, according to just-released data from Nielsen Monitor-Plus. That said, the numbers support the notion that marketers have shifted some of those dollars into digital platforms instead.

In fact, the top 10 spent nearly $700 million less on TV time alone and $180 million more on digital media during the first three quarters.

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