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The Cabletelevision Advertising Bureau has raised a number of concerns about the push for commercial minute ratings that could delay their use as the key currency for buying and selling ads beyond the 2007-08 season.
Chief among those concerns is that ad tracking service Nielsen Monitor-Plus hasn’t been accredited by the Media Rating Council, a process that can take three years to complete. The MRC is the industry audit service that evaluates ratings systems to make sure they comply with industry standards.
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