Ad-pocalypse 2012

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I’ve been pretty vocal lately about urging publishers to break their addiction to the hybrid model (selling their ad inventory both on a premium basis and on volume networks). In fact, I recently delivered a keynote at the Interactive Advertising Bureau’s annual Leadership Meeting focused solely on the notion that the time has come for publishers to choose a strategy — premium brand sales or remnant network monetization — to avoid getting royally chewed up and spit out.

Let’s look ahead to 2012.

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