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NEW YORK Tere Zubizarreta, the iconoclastic founder and CEO of Zubi Advertising, died today. The Hispanic advertising pioneer lost her long battle with cancer.
Zubizarreta ran one of the nation’s largest Hispanic-owned advertising agencies in Coral Gables, Fla., which she launched in the 1970s from a rented office in Miami with one phone and a borrowed typewriter.
Today, Zubi is among the most respected U.S. Hispanic agencies, credited with revolutionizing how corporate America views the Latino market.
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