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ATLANTA Ferman Motor Car has selected Ad Partners to handle the company’s advertising following a review, the shop said.
The contest included the incumbent, independent Tampa shop Chenoweth & Faulkner.
Ad Partners, an independent St. Petersburg, Fla., shop, will produce print and broadcast ads and handle media buying for Ferman, which owns 17 dealerships in the Tampa area. The company’s brands include Chrysler, Jeep, Chevrolet, Mazda, Acura, Nissan, BMW, Volvo and three Harley-Davidson motorcycle dealerships.
The first work from Ad Partners is scheduled to launch next month, said Tony Ceresoli, agency president.
“For
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