Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK In-game advertising vendor Double Fusion has locked a spate of exclusive ad deals with several publishers who produce games for Sony’s PlayStation 3 console.
The San Francisco-based Double Fusion has inked pacts with the publishers THQ, Sega, Eidos and Midway to sell ads for various titles on the PS3.
Double Fusion is one of a handful of companies that can deliver dynamic ads within games. These ads appear during live play and can be changed on the fly long after the titles have been developed and sold.
Until earlier this year, Sony was a conspicuous hold out in the in-game ad world.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in