Ex-W+K Execs Welcome Finance Site to U.S. With Anxious Super Bowl Ad

Tony Revolori is a bit freaked out in Wealthsimple's regional spot

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The rise of the robots is nigh … and a bunch of them want to manage our money.

Canadian robo-advisor Wealthsimple is preparing to launch in the U.S., and it’s doing it in style—with a regional Super Bowl ad.

Its announcement in the U.S. follows Sallie Krawcheck’s launch of Ellevest, a robo-advisory targeted to women. Like Ellevest, Wealthsimple separates itself from other finance sites by promising to take the opacity out of investing, leveraging a core company belief—that investing should be “easy to understand, easy to start, and easy to live with.”

The result is “Mad World.”

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