Ad Network Eyes Cross-Platform 'Captivation'

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Advertisers last week began to get a look at the new Captivate Network. By early next year, if all goes as planned, out-of-home vendor Captivate will be more than a media play across a network of elevator screens. Marketers also will be able to tie their media campaigns to include Web and mobile platforms and on-site events, promotions and product placements in the same office buildings that carry the elevator network.

To execute its new business plan, Captivate added to its management team.

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