Ad Lobbyists Blast Pending Net-Privacy Bill

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Citing “massive costs and burdens on global marketers,” the Association of National Advertisers is launching an attack against new online-privacy legislation pending in the Minnesota state government.

The proposed legislation, cur rently in conference committee, calls for Internet businesses and online-content providers to obtain consent from individuals before disclosing their personal information to third parties. The request for authorization must describe the types of persons to whom the information may be disseminated and its anticipated uses.

A provision of the bill stipulates that a consumer who prevails in a legal action alleging a violation of the bill is entitled to $500 or actual damage, whichever is greater.

The conference committee is trying to iron out differences between a version of the bill in the Minnesota House of Representatives and an other in the state Senate.





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