Ad Linage Falls at WST

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NEW YORK — Dow Jones&Co. said total advertising linage at The Wall Street Journal, the company’s flagship newspaper, fell 30% in July.

On a per-issue basis, Dow Jones (DJ) said Thursday that ad linage at the Journal dropped 33.3% during the month. Meanwhile, general advertising linage declined 35.5%, financial linage fell 27.4%,

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